Read here. Get excited.
I don't know if you realize this, but Shure is the most Awesom-ist company in the industry. No crap, no drama, just great products and people who care about you getting the most out of your gear.
I don't know if I'd be able to go, but if you lead worship, play on a team, or mix, you need to to seriously consider attending. Especially if you live in 'Ske town.